DETROIT - The heavyweight truck battle of 2003 is set for late summer.
Ford Motor Co. is readying a $100-million-plus marketing campaign for the redesigned F-150 pickup. Rivals General Motors and the Chrysler group are bulking up inventory of competing models. And GM is hinting that it is ready to attack with its favorite weapon - heavy incentives.
The message is clear: As Ford Motor prepares its most important redesign in years, no one is willing to cede sales.
The 2004 F-150 should start shipping to dealers in late July and be available for sale by mid-August, says Ford Division President Steve Lyons. Advertising will debut in late August and September as availability increases.