The Chrysler group demanded that 132 suppliers cut their prices to the lowest price that can be found anywhere in the world and do it retroactively to Jan. 1. The message: Cut or be cut.
As Chrysler executives shop for the world's lowest parts prices, they must leave something in the deal for their suppliers. Even as the automaker is trying desperately to wring more cost out of its products, it's important to remember that partners bring more to the table than vendors do. Just ask Toyota and Honda.