June 24 -- Urban customers, especially minorities, traditionally were among the most loyal General Motors buyers, from entry-level Chevys right up to Cadillac.
You could always find GM dealerships in big cities.
But eventually even loyal urban and minority buyers became alienated by GM's product and marketing deficiencies.
Now that GM execs believe the products are better, they are aiming new marketing campaigns at African-American and Hispanic buyers, beginning with the big Los Angeles market.
True, this isn't the first time GM has had an urban campaign. But this time, the plan includes a tighter local focus with advertising, event marketing, promotions and even a pre-approved loan program.
GM had to work pretty hard to lose these buyers. Getting them back in the fold would be huge.
