DETROIT -- Dodge will offer a $500 vehicle discount to members of the National Thoroughbred Racing Association as part of a sponsorship alliance expected to be announced Monday, June 23.
The partnership means that Dodge is the leading sponsor of the $14 million Breeders' Cup World Thoroughbred Championships. The Breeders' Cup Classic will be renamed "The Breeders' Cup Classic, powered by Dodge."
Dodge is not disclosing its investment or the length of the multiyear agreement.
In addition to being the title and divisional sponsor of the Breeders' Cup race, Dodge will be a major TV advertiser during races and will appear in print ads with the racing association.