AS WELL as creating Individual vehicles and organizing and conducting the BMW Driving Training sessions, BMWs M GmbH division makes the high-performance Beemers whose distinctive M emblem is prized by sporty enthusiasts.
Adolf Prommesberger, CEO and managing director of this specialist unit, was born in Munich in 1942, and is trained in mechanical engineering and engineering economics. He worked in tool design and the plastics industry before joining BMW 30 years ago.
Prommesbergers favorite hero of fiction is Dagobert Duck or Scrooge McDuck, Donalds billionaire uncle. His first name is often written with a dollar sign in it, so it becomes $crooge. Its probably no coincidence that if Prommesberger got a job outside the auto industry, he says he would like to work in international banking.
Name: Adolf Prommesberger.