The June 2 article, "Fire-sale ads draw factory ire," is laughable. If the factories are genuinely concerned about dealers doing things that "harm the brands with an image of distressed merchandise," they are many years and millions of dollars too late.
Most automotive classified ads are laid out so garishly, they make ads for the circus and strip joints look downright respectable. And trying to make sense of sale terms and conditions is, at the very least, taxing.
It's no wonder that many consumers dread the car-buying process; it can be intimidating and obnoxious.
In the dealers' defense, however, they are under extreme pressure to meet factory-ordained sales goals so they can qualify for financial incentives and hot models.
While manufacturers admonish and reprimand wayward dealers for unscrupulous ads, they'll never, ever complain when those pariahs meet monthly and quarterly sales goals. In fact, they'll often wine and dine those sinners for a job extremely well done.