Your May 19 story on the travails of Mitsubishi is right on. It is painfully obvious to every Mitsubishi dealer that this franchise is foundering.
The current management team took a weak sales tactic and turned it into a strategy. The team replaced selling Mitsubishi products with selling 0-0-0. They cashed in our brand, and now we have nothing left to sell.
Today, we are asking customers to buy what yesterday we gave them. Who pays for vehicles that the manufacturer is willing to give away?
The road back will be long and painful.