The dealers were demoralized.
When I became general manager, I made the point that as the new guy on the block I would understand their frame of mind. I tried to convey to them that if I were them, I would be upset with the company.
They were in much tougher straits. Ford would survive, but they might not. They were pleased to hear someone speak to them as they would speak to each other.
Later, we increased the dealer holdback. We liberalized the floorplan financing terms. We improved the commission that dealers got on the A plan and X plan. We did all that we could to put our words into deeds. But we weren't going to do it just by mailing them money; we didn't have any money to send them.