For four years, I have been trying to promote an idea to the automobile manufacturers. Either I have reached the wrong people or it has fallen on deaf ears. I hope some influential people will see this letter and give some consideration to my thoughts.
Prior to World War II, a number of manufacturers built four-door convertibles. After the war, Kaiser and Frazer built a few; so did Lincoln in 1961-67.
I strongly believe that that body style should be built again and that it would please a much larger audience.
The average age of our population has increased dramatically. People who retire are healthy with a lot of good years ahead. They have more leisure time, which means more time for travel. And with the automatic top, you no longer have to struggle with latches and snaps or even install a boot.
There is no question that more people would love to own a convertible, particularly in the Sun Belt states. What they don't love is having to get out of the car or bend like a pretzel to allow people rear-seat access.
I have talked to many people who would love to have a convertible but for the difficulty their passengers would have getting in and out of the back seat.
Four doors would solve that problem. Also, it is imperative to have a trunk large enough for two sets of golf clubs and luggage. Too many two-door convertibles come up way short in that department.
For all those reasons and more, I think a four-door convertible would immediately expand sales enough to make it financially rewarding as well as create immense visibility for whatever marque offered one.
It would be interesting to hear what some fellow dealers think as well as some decision makers with the manufacturers and members of the automotive press.