June 13 -- Ford Motor Co.'s on-going centennial celebration has inspired many promotions and deals. One of the more successful ones proves that catchy concepts can work for decades.
In April, Ford began a $5-a-day lease plan for the Ford Mustang and the Ford Ranger pickup. It resonated with history because, as we all learned in grade school, Henry Ford created demand for his early autos by paying his workers $5 a day.
Mustang sales jumped. They were up 14 percent in May alone. Not bad, eh?
OK, it wasn't perfect. Ranger sales stayed in the tank. And many Mustang customers chose to buy with a big rebate rather than lease.
But the $5-a-day promotion worked because enough of us paid attention in history class.