Bruce Swift, Covisint LLC's chairman and CEO since May, has become president of an operating division at Metaldyne Inc., a Tier 1 supplier of components, assemblies and modules for chassis, engines and transmissions.
Swift remains Covisint's chairman, but will relinquish the CEO position at Covisint to Robert Paul, the company's senior vice president of global sales and marketing.
Swift joined Covisint in mid-2002 during a turbulent period at the online industry trade exchange. On June 28, 2002, Covisint's board accepted the resignation of former CEO Kevin English and replaced him with Harold Kutner, former General Motors purchasing chief. Kutner brought in Swift as Covisint's president and COO.
Swift replaced Kutner as Covisint chairman and CEO when Kutner retired April 30.
Paul, 40, will take over Covisint's daily operations. He has been an integral player in the development of the Covisint data messaging service that will be rolled out to the industry in November. Paul will serve as both Covisint president and CEO.
Before joining Covisint, Paul was president and COO of SYNAPZ, a provider of Web-based supply-chain management applications for the automotive industry.
Paul said that Covisint's top priority is to launch its messaging service this fall.
"That is of paramount importance to the company because it's something that Covisint is uniquely qualified to bring to the market for the automotive industry," Paul said.
With Swift remaining as Covisint's chairman, the exchange will not lose continuity, Paul said.
"Bruce is very much a team-oriented person," Paul said. "Bruce came in not knowing a lot about what Covisint does for a living. I think he learned from the team, he grasped very quickly what our issues were, and helped lead us to our present state."
Metaldyne, of Plymouth, Mich., ranks No. 36 on Automotive News' list of the Top 150 original-equipment parts suppliers to North America. The company had $1.2 million in North American original equipment auto parts sales in 2002.