REGARDING Richard Johnson's column titled "Seeking a telematics formula," the answer is dynamic navigation, silly.
Cars are used to go from point A to point B. Information that arrives in the vehicle and shortens the trip or provides a better experience is the answer.
Services provided to the vehicle that cater to the journey and its outcome provide the real value-added business plan.
A common vehicle information, control and distribution system that readily adapts to various configurations provides the necessary platform to launch many value added vehicle services. This platform would need to be open and scalable providing just-in-time learning. Voice, graphic and mouse controls are required using a robust processor and display system to operate all the vehicle's functions.
The point is entirely missed by your sources at the OEMs and Tier 1 suppliers. Your sources seem to be arguing for very limited services, not a complete, robust system.
People use all of their resources and tools in life, and yet you argue that only a few tools will do for controlling telematics -- and that's why people think telematics is dead.
What is needed is a robust system that communicates with people like people communicate with each other. Think bigger! Think iDrive for starters. They get it.
BMW's iDrive claims to control 700 vehicle functions, why not 1,400? It's been my experience that the whiners and complainers don't have the necessary skills to come up with the killer app.