As a lifelong resident of Michigan and a loyal owner of Big 3 cars for 25-plus years, I consider myself a member of the core customer base of the U.S. auto industry. But like many before me, my loyalty is wavering.
As I research buying cars, I find myself concentrating on two attributes: Total cost of ownership and overall quality. Unfortunately, I find few Big 3 products today that rate well in either category.
I never thought I would seriously consider buying a foreign car, but the value gap between the typical Big 3 product and many foreign products is widening.
Without sound quality, styling and options are just fluff.
I strongly suggest that the Big 3 design and build cars to last or risk losing what's left of their car-customer base.