For the second year, Diana Krall, the Grammy Award-winning jazz singer, will appear in TV commercials and print ads for the Chrysler brand in Canada.
The campaign will pitch the new Pacifica sport wagon and the Sebring convertible.
The campaign, one of the biggest from DaimlerChrysler Canada, is part of an effort to move the Chrysler brand and vehicles to a premium position.
"Diana helps us express the passion and emotion our customers feel from driving and being seen in a Chrysler product," says Ron Smith, vice president marketing of DaimlerChrysler Canada.
Two commercials were produced. Both use Krall on camera and singing.
In one spot she sings "L.O.V.E.," a song recorded for the commercial.
A new spot using the parting of the Pacific Ocean in an urban setting was introduced last week for the Pacifica in a national campaign in Canada.
In the spot, Krall sings "Charmed Life," which is an original composition of hers.
Both commercials were created by PentaMark Canada.
In the United States, the Chrysler group is using Canadian singer Celine Dion in advertising to help move the Chrysler brand upscale.
The company says Dion will appear in some Canadian commercials this year.