LAKE HAVASU CITY, Ariz. - Ford Motor Co. will delay boutique versions of its redesigned 2004 F-150 pickup to spark buzz for the truck in 2005 and beyond.
Ford will wait until the 2005 model year to produce a King Ranch version of the pickup, said Frank Davis, F-150 chief program engineer, at a press event here. SVT Lightning and Harley-Davidson versions will arrive after the King Ranch.
That means a production gap in the King Ranch, Harley and SVT Lightning names for the F-150. Although the current F-150 will be produced in the 2004 model year as the F-150 Heritage, the special models won't continue on the old platform.
But two of the special packages will continue without interruption on another nameplate in the Ford stable.
"The Harley version will move to another platform, so there won't be a gap in that model," Davis says.
He didn't identify the product that will carry the Harley brand in the interim, but it likely is one of the automaker's other pickups, such as the F-250 Super Duty. Ford already has a King Ranch version of its F-250 and F-350 pickups for the 2003 model year, and that will continue for 2004.