PHOENIX - Cadillac's pricing for the 2004 SRX mid-sized luxury sport wagon shows the division's newfound confidence. It's aiming at BMW and Mercedes-Benz - and isn't concerned about pricing the vehicle above Japanese rivals.
Cadillac has set the base price of $38,690, including a $695 destination charge. That price applies to the version equipped with a 3.6-liter, 260-hp V-6. Another version powered by a 4.6-liter, 320-hp V-8 will start at $46,995, including a $695 destination charge.
The V-6 version base price hovers significantly above the 2004 Lexus RX 330, a key competitor starting at $35,600. It's in the territory of the BMW X5, at $40,195, or the Mercedes-Benz ML 350, at $37,670.
Cadillac doesn't feel it has to undercut the competition, says Jay Spenchian, SRX marketing director.
"We're going to compete mostly against the Germans," Spenchian says. "We'll be about $2,000 over the Japanese."