Keith Crain has been hanging around with industry types so long, he has forgotten about the most important part of the industry: the customer.
In his April 21 column ("N.Y. show is the spring show"), Crain acknowledges that the Chicago Auto Show is the "biggest public show in the nation. " Yet he contends that it's held at the wrong time of the year because it's too soon after Detroit, that "people and car companies are exhausted from Detroit's North American International Auto Show in January."
Who are the "people" he is referring to? Certainly not the car-buying public.
Consumers are the ones who make Chicago the biggest show in the nation, and they're not complaining about our February show dates one bit.
As the producer of the Chicago Auto Show, we make no apologies for the timing of our show. It is the best time of the year to get the most people through the turnstiles to see the auto industry's latest products.
Isn't that, after all, what an auto show is supposed to do?
Perhaps Crain has spent so much time hobnobbing at auto shows around the world before they open that he has forgotten that they actually open.
Real people dig into their pockets and buy tickets. They ogle concepts and dream about exotics.
They try the cars and trucks on for size and compare prices and fuel economy and safety features and consider which ones might be right for them.
Then they do the most important thing: They go to their neighborhood dealerships and buy them.
Is our media preview important to the Chicago Auto Show?
Absolutely. But we try never to lose sight of the primary focus of our show: the automobile consumer.