May 16 - Most of the western world knows that June 16 is the 100th anniversary of Ford Motor Co.
But few remember that four weeks before Henry Ford incorporated his company another Detroit inventor, David Dunbar Buick, launched his. Monday, May 19, marks the 100th anniversary of Buick.
For years, Buick was known as ``the doctor's car.'' Among General Motors brands, Buick was only a step behind Cadillac in luxury and comfort. But times changed. Buick lost its brand focus. And competitors like Lexus and Infiniti invaded the segment, attracting younger buyers.
GM is trying to reinvigorate Buick to compete in the near-luxury segment. To do that requires translating Buick's historic excellence in design, power and comfort into modern vehicles with consistent character.