DETROIT -- Chrysler group COO Wolfgang Bernhard says he will ban look-alike minivans at Dodge and Chrysler.
The next-generation minivans "will be vastly different. It's going to be sheet metal. It's going to be interior," he says.
Bernhard's plan to create distinct identities for the minivans is part of a larger effort to separate the Chrysler and Dodge brands. Now, with more manufacturing agility, the Chrysler group stands a chance of succeeding, analysts say.
The Dodge Grand Caravan and Chrysler Voyager and Town & Country minivans are similar in appearance.
The minivans will share powertrains, Bernhard says, "but what the customer sees, touches or feels will be different."
The three minivans will be redesigned in the 2006 or 2007 model year. Through April, the Chrysler group's minivan sales are 134,515 units, down 6.2 percent compared with the year-ago period.