I have to laugh at how the suits at the auto manufacturers think ("A younger but well-seasoned buyer," April 21). The reason people between 20 and 30 years of age aren't buying new cars is because they can't afford them, stupid.
I'm the third-generation dealer at a family used-car store. We sell plenty of used cars to that target group. They would rather have a used car with style and personality than one of the few bland new offerings that fit their price range. The new cars that appeal to them are financially impossible.
When the manufacturers learn that a cookie-cutter $14,000 Cavalier that will be worth $7,000 in a year or two and Corvettes that sticker for two or three years' wages don't register a second glance, they might begin producing products like Dodge's Razor and M80 concepts to catch that generation's eye.
Bob Lutz has it right. People buy cars that move more than their logic process. The entry-level buyer has the same emotions as the Hummer spender; he just doesn't have the same budget. But someday he will, and he'll remember the first car company that spoke to his soul.