Soccer moms are uncool. At least, General Motors thinks so. When GM introduces its next-generation minivan in 2005, the automaker will call it a "crossover sport van." GM also plans to make it look more like an SUV and less like a you-know-what.
That won't be a first for GM or the auto industry. For example, GM called its Lumina minivan an "all-purpose vehicle," and Mazda called its minivan a "multipurpose vehicle."
Automakers play name games with other vehicle segments, too. Most companies insist on calling their crossover vehicles SUVs instead of wagons.
Minivans will survive this indignity. Those supremely versatile vehicles will always find an audience - no matter what they're called.