May 6 - There is always a risk when an automaker launches a highly stylized vehicle, such as the Chrysler PT Cruiser, Ford Thunderbird or the Volkswagen New Beetle.
The challenge is what to do after the first gush of sales is over, and the car needs to compete with mainstream vehicles. If you don't get it right, the car can be a costly stinker.
Ford attacked the problem by limiting production of the Thunderbird to just a few model years.
Chrysler and VW went different ways. Each tried to prolong popularity by adding versions, including turbocharged models and convertibles.
Now, Chrysler plans to offer an even cheaper turbo version so that youth market will buy it.
We'll see. Sometimes, everybody who really wants one already has one.