Toyota dealerships across North America will replace their store brand signs this year, switching from a horizontal to vertical design.
The move is not only to update the store signs but to improve energy efficiency.
The signs will use energy-saving light-emitting diodes rather than neon lighting, says Rebecca Wu, a spokeswoman for Toyota Canada Inc., where the first redesigned signs have gone up. That will cut electricity costs for each sign by as much as 90 percent, she says. That is about $50 a month per dealership.
The 25-foot signs are designed and built by Pattison Sign Group, a Canadian company. In the United States, sign replacements will begin in June in California at Toyota dealerships that also will sell Scion branded vehicles, says a spokeswoman for Toyota Motor Sales U.S.A. Inc.
She did not disclose the cost of the sign program.