In an era of brutal pricing competition, which is more effective: Print and TV advertising or nontraditional media?
It is a broad question with expensive consequences. And it is one that automotive marketing experts will tackle at the Automotive News Marketing Seminar May 15 in Century City, Calif., near Los Angeles.
Among the things they will discuss is whether TV has lost its impact for attracting automotive customers and which magazines work best for automotive marketers.
The participants also will discuss what types of marketing bring the best return on investment for automakers as well as how the Internet has evolved as a marketing tool.
The session will include a panel discussion and questions.