The advertising launch of the 2004 Chrysler Pacifica on Thursday got an extra boost when it earned a five-star crash-test rating from the National Highway Traffic Safety Administration.
The Chrysler brand added a print ad to its marketing launch to promote the crash-test scores.
"This is our first months of sales, and this is an important message about this vehicle,'' said James Kenyon, Chrysler group spokesman. One-page ads touting the crash-test performance appear in The New York Times, Los Angeles Times and The Wall Street Journal on Thursday.
The company, which expects to sell about 100,000 Pacifica units annually, has received 27,000 dealer orders, Kenyon said.
The national advertising campaign includes TV and print commercials that promote the Pacifica as "A new concept of style and confidence."