BREMEN, Germany -- GM Daewoo Auto & Technology is beginning a new product and sales network offensive in Germany with the aim of more than doubling sales.
"This year we expect to achieve German sales of more than 10,500 units," said Erhard Spranger, who heads the GM Daewoo transition team in Europe.
About 5,000 new Daewoos were registered in Germany in 2002.
Daewoo has a German sales network of 282 dealers and 10 service partners. "Our market coverage is not more than 40 percent. We have to change that," said Spranger.
Spranger wants German market coverage of 70 percent and aims to achieve that by focusing mainly on GM sales partners. GM Daewoo will present the details of new Daewoo contracts to Opel dealers at a meeting April 8. Currently about 70 Opel dealers also sell Daewoos.
"We are at a place where Opel does not want to be any longer," said GM Daewoo President Nick Reilly.
"Daewoo's relationship with Opel will be similar to Skoda's relationship with Volkswagen," said Hans Demant, GM Europe's product development boss.