The Chrysler group and Audi of America Inc. will work to have at least 15 percent of their dealerships owned by minorities. The target was proposed by the National Association of Minority Automobile Dealers.
NAMAD Chairman Steve Harrell and other board members met separately with senior managers of each company, who agreed in writing to the principles of NAMAD's 15 percent formula, says association President Sheila Vaden-Williams.
NAMAD's initiative calls for each manufacturer to make a good-faith effort to consider ethnic minority dealer candidates for every new point and the vast number of open points until ethnic minorities own 15 percent of the manufacturer's dealerships. Now that Chrysler and Audi have agreed, NAMAD will try to persuade other manufacturers to make the same commitment.
Audi also agreed, as much as it can, to share open point information with NAMAD, and the two groups will share candidate information with each other.
Ethnic minorities own six, or 2.3 percent, of Audi's 262 dealerships.