WINTERTHUR, Switzerland -- The fact the new $320,000 Rolls-Royce Phantom offers buyers a choice of six interior wood finishes, 12 leathers, 18 exterior color combinations and 12 carpet colors is no accident. Rolls says each car should be unique, depending on the client's - that's customer in Rolls speak - taste.
Rieter Automotive Systems, a Swiss sound-deadening material systems supplier, produces the carpeting for the Phantom. The reason: The carpeting has two purposes. First, it is a design feature. Equally important, it helps with sound reduction. The carpets are produced at Rieter's Rossdorf, Germany, factory.