John Opfer designed the exterior of the Dodge M80 with a special person in mind: himself.
"I was thinking back to when I was in high school and growing up in California. I wanted to get myself some sort of four-wheel-drive vehicle that was affordable," says Opfer, 30.
"I did a lot of mountain biking and camping and skiing and things like that. You look at what young people are doing with pickups. They're not contractors, and they're not using them in an industrial grade capacity. But they're taking the toughness of that vehicle and using it for their lifestyles."
The M80, one of the stars of the 2002 Detroit auto show, is a small pickup concept targeted at young buyers. Chrysler group executives have said they are considering producing the truck.
"It was important to me not to regurgitate retro cues," Opfer says, explaining that as he was designing the vehicle he used pictures of landscapes so he could imagine how the M80 would be used.
"That," he says, "can really influence a design."