Automakers are paying more attention to the youth market. Honda has the Element. Toyota Motor Sales U.S.A. Inc.'s Scion brand will go on sale in California in June. And other automakers have been showing off concepts on the auto show circuit that they say will appeal to Gen Y buyers. Those are 16- to 25-year olds.
But what do potential buyers think of some of the production and concept versions? Special Correspondent and Gen Yer Stacey Robinson caught up with a few during the Detroit auto show.
|"It's a nice car, has a nice sound, but it's a little bit too British for me. I could see myself driving it, but I can't see myself affording it."|
- Jere Ross, 17, left,
Rochester Hills, Mich.
"I don't know if I'd drive it - probably I could see myself doing it. I definitely like all the room."
- Sarah Proffitt, 24, right,
Port Huron, Mich.
|Kia KCD-1 Slice concept|
|"The body style is nice, although it looks a bit too long, yet not tall enough."|
- Amanda Bristle, 25,
|"I love Hondas. The colors are cute."|
- Kara Facknitz, 21, left,
"I don't know if I'd drive one because it's not exactly a girly car. There's a moon roof in the back. I think I would like it more if it was in the front."
- Nishi Raizada, 25,
Waterford Township, Mich.
|Honda Studio E concept|
|"The shape's a little weird."|
- Chad Rubin, 16,