The war in Iraq is affecting the auto industry in different ways. Overall, vehicle sales have been off a little, though not as much as originally expected.
But one brand that is getting a boost from the war is Hummer. That's because the familiar Hummer profile is frequently seen in news coverage of the war. Some reporters who are embedded with coalition forces are even riding in them.
Sales of the original H1 model, which is the civilian cousin of the military HUMVEE, have not accelerated, maybe because it costs more than $100,000. But the H2 model has been hot since it went on sale last year and inventory is scarcer than ever.
The best indicator of brand strength? Sales of Hummer paraphernalia have taken off like a cruise missile.