I am writing about Keith Crain's Feb. 3 column, "Makers, dealers are on same page."
His view is contradicted by the fact that more than ever, manufacturers are instituting initiatives similar to the ill-advised Ford Blue Oval program.
While it is true that the manufacturers have abandoned the idea of factory stores for now, Crain must agree that the primary reason is that those initiatives failed miserably.
There is still far too much manufacturer intervention in the retail process. The factories, instead, should be focused on producing good-quality, salable automobiles and trucks.
My grandfather, father and I have been automobile dealers for 75 years, and I have worked with factory reps for more than 30 years. Like many of my friends in the industry, I believe that for dealers and makers to be on the "same page," we must be encouraged to do what we do best.
Let's not lose track of the real issue. To the manufacturers, we say quite simply, "It's the product, stupid."