When you visit the Rolls-Royce Motor Cars Web site (rolls-roycemotorcars.com), it's what you won't see that may surprise you.
There's no configurator. That's the technology term for the Internet tool that allows a user to create the vehicle of his or her choice.
"We do not have a configurator yet, but we will have a configurator," promises Rolls spokesman Bob Austin. But he gives no timetable.
Until then, prospective buyers of the $320,000 2004 Phantom will have to visit one of the 26 U.S. or one Canadian dealerships where samples of leather, carpeting, wood and paint colors will be available.