In North America, we're accustomed to seeing the Japanese succeed. Some brands, such as Nissan, Mazda and Mitsubishi, have had their ups and downs.
But generally, the Japanese brands are well-defined and successful. Especially Toyota and Honda.
Things can be different back home. For example, Honda sales in Japan are on a five-month slide. Some experts question the company's product mix and say that Honda is cannibalizing its own sales. Imagine that.
And Toyota's Lexus may be the top selling luxury brand in America, but Toyota won't introduce the Lexus brand in Japan for two more years. Some models already are sold in Japan wearing Toyota badges.
But that's part of the brand identity challenge that Toyota faces in its home market.
Try to explain that to your kids.