General Motors on Wednesday said Kurt Ritter will take on the newly created role of general manager, Buick and Pontiac-GMC divisions on March 1.
GM will combine Buick, Pontiac and GMC in one marketing unit as part of its channel strategy, which aims to reduce product overlap between the brands. Ritter will be charged with pushing the strategy.
Ritter, 53, will report to John Middlebrook, vice president of vehicle brand marketing and corporate advertising. Ritter takes direct responsibility for Buick marketing, while Lynn Myers, division marketing general manager of Pontiac-GMC, continues to coordinate marketing for Pontiac-GMC. Myers is 60.
In other moves effective March 1: Brent Dewar will replace Ritter as divisional marketing general manager of Chevrolet. Dewar, 47, will report to Middlebrook. Dewar had been general manager of the northeast region. James Bunnell, regional sales manager for the north central region, will replace Dewar. Bunnell, 47, will report to Pete Gerosa, vice president, field sales, service and parts. Roger Adams, divisional marketing general manager of Buick, becomes general manager of GM Customer Network, which is responsible for GM BuyPower, DealerLink and interactive marketing and advertising. Adams, 46, will report to Middlebrook. Katherine Benoit, 52, was appointed executive director, vehicle order fulfillment. She had been general manager of the GM Customer Network, Benoit will report to Gerosa and Brad Ross, executive-in-charge of order-to-delivery. Brian McVeigh, director, order-to-delivery/vehicle order fulfillment operations, has been appointed general manager, GM fleet & commercial operations. McVeigh, 56, will report to Gerosa. Dave Hansen, general manager of GM fleet & commercial operations, takes on the newly created position of GM Global Manufacturing System implementation leader for vehicle sales, service and marketing. Hansen, 55, will report to Kent Sears, vice president of quality for GM North America.