Ford Motor Co.'s demanding style as it pushes for more profit from the Premier Automotive Group is making some of PAG's luxury brands, particularly Volvo, uneasy.
Senior Ford management in Dearborn, Mich., expects Volvo to share sacrifices being made companywide as Ford strives to return to financial health. Ford faces a balancing act: respecting Volvo's culture while getting it to make a bigger contribution to Ford profits. PAG, which includes Aston Martin, Jaguar, Land Rover and Volvo, has lagged the expectations of Ford, which wants the group to account for 30 percent of corporate profits by the mid-decade.
"We're starting to lean on Volvo to be more integrated into Ford, and they don't like it," says a Ford official who declined to be identified. "They don't want to be more integrated."