We're coming off four of the best years ever for most folks in the retail business.
But if you're on the wholesale side, it really depends upon what company you work for.
The Big 3 have been struggling to increase their profitability, and it's not easy for them.
Our country's retail business seems wedded to incentive and rebate plans, and there isn't much likelihood that will end.
With all the challenges that face the global automobile industry, automakers probably didn't figure on the additional uncertainty of war with Iraq and who knows what with North Korea.
Marketing is a tough business, and it has been especially rough in North America. Throw in a challenge like war, and it's enough to make everyone take a deep breath.
No one knows what will happen in the short term, and that's a real problem for anyone who is trying to sell cars and trucks,whether wholesale or retail.
Last year was good, but it started out in January as a barnburner. Since then, the market has slowed considerably for some manufacturers.
Now everyone is trying to figure out what it will take to get the marketplace cranked up again.
I'd like to think that it's only taking a short breather and will come back as strong as ever any day now. Happily, the market remains strong for some brands.
When you're used to selling almost 17 million cars and trucks, you can analyze the results just about anyway you like because there are enough sales to support any premise.
The uncertainty of war will affect not only the car business but just about every aspect of the U.S. economy.
But Americans still love a bargain, and the automobile companies will do whatever it takes to make buying a vehicle attractive.
That's the challenge. Now is the best time to buy a car. All we have to do is convince the rest of the nation.