I read with interest the Dealers Respond section in your Feb. 3 issue. I particularly appreciated the comments made by Lou Bregou of Burdick Automotive in North Syracuse, N.Y.
I have my own in-house certified used-car program, and it's working fine. Not that General Motors program isn't good; it's just that, as with most issues in our business, wholesalers should stick with their business, and retailers should do what we do best: retail.
Now I'm no megadealer, and I'm about as ma-and-pa as it gets, yet I believe consumers expect more out of a used car from a franchised dealer.
So I began a process that included a thorough pre-sale and pre-delivery inspection, deep cosmetic reconditioning, warranty program and market-based pricing. And I trademarked the name "Usedmobiles" to identify the quality infused into them.
That was in 1984.