Premier Automotive Group CEO Mark Fields has named separate managing directors for the group's core British brands, Land Rover and Jaguar Cars.
The reorganization, which was announced in London on Thursday, Feb. 13, appears to elevate the standing of the two brands within the PAG hierarchy. In a statement, Fields said the move is aimed at developing the two prestige businesses "logically" while strengthening their separate brand identities in the marketplace.
The 42-year-old Fields, who took over as PAG head in July 2002 after a successful, three-year tenure as Mazda Motor Corp.'s CEO, has been trying to orchestrate three British brands with little in common except location, as well as a fiercely independent Volvo.
He has said he views PAG as a group of companies in need of bottom-line discipline and brand distinction.
"We need to grow these brands as competitive businesses," Fields said in an interview last October. "But we also need to understand who we are, so the engineers can execute it."
Under the reorganization, Bob Dover, who has been COO of Aston Martin Jaguar Land Rover Ltd., becomes chairman and CEO of Jaguar and Land Rover. He no longer will oversee Aston Martin Lagonda, which begins reporting directly to Fields.
Three executives will report directly to Dover:
In the new organization, Mike O'Driscoll, president of Aston Martin Jaguar Land Rover North America, will report to Wright and Taylor on brand-specific issues and to Dover on strategy and product questions. He retains his PAG board seat.
"This is a very logical and important reorganization for us," O'Driscoll said Thursday in Detroit.
"It allows us to give focused attention to the two brands at the top level of the company. That's extremely important in defining and defending a brand's characteristics and heritage."