LOS ANGELES - Kelley Blue Book this month began offering dealers a chance to advertise on its Web site.
The banner ads, at a cost of $500 to $1,500 a month, target visitors to kbb.com who are seeking price information of makes in the dealer's selling area.
The company also is enhancing its decade-old KarPower dealer management system. Among other things, dealers will be able to update inventory automatically on any Web site on which the dealer has posted inventory.
Kar Power enhancements will be available to dealers in the second quarter. The system now costs $399 annually.