HERBERT DEMEL might have been a veterinary surgeon or a race-car driver but he ended up as an engineer. The new president and CEO of Magna Steyr in Graz, Austria says he never planned how his working life would develop.
He just accepts challenges when they come along. He's had some tough ones. He was president of Audi or head of Volkswagen South America, when he had to lead the German carmaker through the region's deep economic crisis.
Demel took the Magna Steyr job in November. That means another challenge. The company is doubling production within two years, building Mercedes-Benz and Jeep vehicles for DaimlerChrysler and the future BMW X3 sport-utility. To Demel's relief, that's strictly metal of the four-wheeled kind.
Title: President and CEO Magna Steyr.
Previous job: President of Volkswagen South America. Before that, president of VW do Brasil (May 1997) and president of Audi (March 1995).
Lives in: Vienna, Austria.
Family: Married with four children.
Education: Doctor of Technology degree at the Technical University of Vienna.
Countries lived in: Austria, Germany and Brazil.