The Chevrolet Impala and Monte Carlo will get V-8s when restyled versions come out for the 2006 model year, dealers were told at the make meeting.
The two mid-sized cars will offer optional supercharged engines for the 2004 model year, said Tommy Brasher, co-chair of the Chevrolet dealer council and owner of Brasher Motor Co. in Weimar, Texas.
In addition: Chevrolet wants to get an additional 250,000 unit sales annually with the new Malibu mid-sized car, SSR pickup roadster, Colorado pickup and Equinox small SUV. Chevy dealers at the divisional Mark of Excellence meeting in late spring will see the new Corvette and a Cavalier replacement on the Delta small-car platform, both due for the 2005 model year. Chevrolet will push to get all major city dealer groups into local marketing groups. Dealer groups have the option of joining the marketing groups, which work with Chevrolet on advertising. Chevrolet expects the redesigned Malibu and the new Malibu Maxx, a sport wagon variant, to draw younger customers to the brand. Also, one dealer said he was pleased that Chevrolet will offer a 4x2 crew cab version of the Colorado, which will replace the S10. Chevrolet wants to increase the percentage of dealers in its certified-used program, which stands at 60 percent.
Brasher said the company also is enforcing standards and has removed some dealerships from the certfied-used program.