Saab Cars USA Inc. assured dealers at the make meeting that parent General Motors is committed to their success.
And that means sharing GM products that will put Saab into new segments.
Debra Kelly-Ennis, Saab's president, is trying to get at least one SUV for the brand.
Saab also may get a version of Subaru's Impreza WRX sport wagon, though Saab spokesman Kevin Smith would not confirm that.
"But it is fair to say that we're considering the segment below the 9-3 sports sedan," Smith said.
Saab Automobile AB is in serious financial trouble, but the U.S. unit is strong, Kelly-Ennis assured dealers.
Kurt Schirm, dealer principal of International Motors Ltd. in Falls Church, Va., said he believes in GM's commitment to Saab.
"There's a new direction being taken," he said.
Dealers at the make meeting saw a video in which GM Vice Chairman Robert Lutz spoke.
Said Schrim: "Inventory and financial issues are the past, not that it will be an easy road in the future."
Saab will focus more on used vehicles to boost sales.
"Used cars were 19 percent of our total retail in January," Kelly-Ennis said. "It's important to bring our residuals up," so the brand will increase used-car advertising.
New brand advertising will air in a couple of months as well.
Officials expect Saab sales in the United States to be 40,000, up from 37,805 last year.