Dodge is getting a four-door entry-level car positioned below the Neon in 2005, dealers were told at their make meeting.
But there were no details, said Jim Arrigo, dealer council chairman.
"We were told it is in the concept stage and that there is nothing in stone," said Arrigo, explaining dealers have been shown much of what's coming through 2004.
Arrigo, who owns Arrigo Dodge in West Palm Beach, Fla., said dealers were concerned by the drop in business last month, since the drop in Chrysler group sales was steeper than that of other domestic makers.
To counter the slump, a campaign to promote minivans will be launched. Dodge will continue the "power leap" program, which puts an extra $500 incentive on pickups and the Durango SUV.
Gary Dilts, senior vice president of sales, also announced a new lease pull-ahead program that began last week and runs through May.
Simultaneously, the Chrysler group kicked off a marketing campaign called the "best value in America," that highlights a particular product plus the 7-year/70,000 mile limited warranty and the current incentive on that model. The program is designed to end consumer confusion about which deal applies to which models, Dilts said.
Dealers said they asked when the high-performance SRT-4 Neon will arrive. Arrigo said Chrysler executives said they are processing paper work on SRT marketing agreements that dealers were required to sign. Not every dealer will sell SRT models, which include the Viper and the SRT-10 Ram truck that comes this fall.
Said Arrigo: "There weren't any overbearing issues like past years."