DETROIT - General Motors said on Monday that its U.S. vehicle sales fell 2.2 percent in January as results slowed from exceptionally strong results in December, which were spurred by heavy consumer incentives.
GM, the world's largest automaker, said its January sales dropped to 293,086 vehicles from 299,634 vehicles in January, 2002. Car sales rose 23.9 percent to 144,475 units while truck sales dropped 18.8 percent to 148,611 units. The results include GM's Saab unit and some medium- and heavy-duty trucks.
GM launched attractive consumer incentives in December last year in order to boost its market share for 2002, sending its total vehicle sales up more than 36 percent for the month. But that pulled sales ahead from January, analysts said.
After initially scaling back incentives slightly in early January, the automaker ratcheted up consumer deals later in the month. But stronger sales in the second half of the month were unable to offset a weak start to January, analysts said.
GM said it kept its North American vehicle production forecast for the first quarter unchanged at 1.43 million cars and trucks, up from 1.353 million in the first quarter last year.