Sam Pack's market research told him his business plan likely would be a success when he took over a bankrupt Ford dealership in a Dallas suburb.
But the veteran auto dealer never dreamed that Five Star Ford of Texas Inc. would become one of the top 10 Ford dealerships in the United States in terms of vehicle sales.
Relocated to a higher traffic area in North Richland Hills from its original location in Hurst, the dealership sells 500 new vehicles and 250 used each month and has total dollar volume of more than $200 million a year.
Pack, 65, credits the turnaround to a dedicated staff and a disciplined approach to running the dealership.
"If you had said we were going to come from bankruptcy to being among the top 10 in the nation, I would have said probably not," he says. "This has exceeded my expectations. The greatest thing we have going for us is our people, and we do not think the dealership has reached its full potential."
Pack bought the bankrupt Sam Lingard Ford in 1991 and had to restaff quickly because financial turmoil had scared away all but a handful of the employees. Within a month or two, he had replenished the highly depleted inventory. Badly needed building repairs and improvements were made.
Pack leveraged his local reputation and implemented policies and procedures designed to build customer satisfaction at the beleaguered dealership. Since 1980, he also has owned Sam Pack's Five Star Ford in Carrollton, some 30 minutes away.