Reynolds and Reynolds Co. says it will offer Dealerpoint, the lead management software it acquired from MSN Autos last month, to dealers as a basic Internet lead management tool - at least for now.
Reynolds will continue to offer its premium Contact Management product to dealers who want lead management software with more bells and whistles, particularly involving follow-up sales and services calls to customers.
Dealerpoint gives Reynolds an established product that it can market to dealers who do not use its hardware and software. Eventually, Reynolds said, it plans to meld the two lead products together and sell just one tool, though it didn't give a timetable.
"We have a lot of people where integration isn't quite as important as to others," said Randy Harvey, senior vice president of Reynolds Software Solutions. "Dealerpoint opens up opportunities for us to really sell to anybody. It doesn't have to be one of our DMS customers."
Reynolds says more than 6,000 dealers use the tool.
Reynolds is demonstrating the product at the National Automobile Dealers Association convention this week in San Francisco. It also is unveiling:
"Because this is integrated into our DMS system, I can pass that information into our accounting system so all that data doesn't have to be re-keyed," Harvey said. "I can have four or five different financial institutions up for a deal, see which one is best for both you and me."
The tool will be piloted in dealerships in the spring.