Kelley Blue Book for the first time will offer dealers a chance to place local advertising on its Web site. Stephen Henson, Kelley's vice president of marketing and business development, said the company will demonstrate the advertising feature and sign up dealers at Booth 4143.
The new feature allows dealers to target their local market by using Web site visitors' ZIP codes. Visitors to kbb.com who are seeking vehicle price information will see banner advertising from a dealer of that brand doing business in the user's county.
Henson said the ads cost $500 to $1,500 a month depending on market size and the brand. Dealers must sign either three-, six- or 12-month contracts.
Henson said the company also is enhancing its Kar Power dealer management system. Kar Power has been around for a decade, first as desktop software and then available on hand-held computers. Now the company will offer several new features.
Henson said the company has been testing and refining its dealer advertising since September and is officially beginning the program at the convention.
Kar Power enhancements will be available to dealers in the second quarter. In its present form, Kar Power costs $399 annually. The enhanced version has not been priced.