After a profitable 2002 with higher than expected sales driven by frenzied incentive wars, Chrysler-Jeep dealers are preparing for a slow 2003.
But they are optimistic because they will have a host of new products that have been developed since German management took over the Chrysler group.
The Chrysler brand, which is being moved upstream, will get the new Pacifica sport wagon in March, followed by the Crossfire sport coupe. Later in the year, the replacement Jeep Grand Cherokee will debut.
Dealers are happy about all three vehicles. But they want both brands to have a wider range, including entry-level vehicles. A smaller Jeep reportedly is in the pipeline.
Bob Eddy, chairman of the National Chrysler-Jeep Dealer Council, spoke with Staff Reporter Diana T. Kurylko about dealer challenges, prospects for 2003 and the Chrysler group's pledge to roll out exciting new products. Eddy heads Bob Eddy's Chrysler-Jeep-Dodge in Austintown, Ohio.