Like most other Toyota dealers, Rosario Criscuolo needs more product. Unlike most other Toyota dealers, he is located in the heart of Big 3 territory.
As president of Spartan Toyota in Lansing, Mich., Criscuolo takes on the A-plan people from the Big 3, slugging it out without 0 percent financing in his back pocket. Criscuolo has been doing this for Toyota every day since 1984 and recently became a partner in Lexus stores in Lansing and Ann Arbor, Mich.
Criscuolo, Toyota's dealer council chairman, spoke with Staff Reporter Mark Rechtin about the state of the franchise.